Impact is the new black

Outcomes are so last year. Impact is the new way of showing that your organisation or service is making a difference, so I learnt at a meeting of Local Authority representatives and Youth Infrastructure Chief Executives held at the Cabinet Office last week. Why? Because measuring outcomes alone doesn't tell about your impact.

Impact is the difference between a world with your organisation or service in it and one without it. To take a definition from the Big Lottery, impact is:

“Any effects arising from an intervention. This includes immediate short-term outcomes as well as broader and longer–term effects. These can be positive or negative, planned or unforeseen.”

WHY do we want to measure impact? Because it is evidence. Why do we want evidence? To support an assertion. What should we be using it for? To build confidence over time. What is evidence….experience, pictures, words, statistics. 

Here are a few key points that I took away from the discussion:

• ·         You need to think about how you want to use the data. Have a think about other ways that you could use the data, to influence new potential funders that you haven’t influenced in the past e.g. lottery, businesses.
• ·         To measure your impact, it is recommended that you consider bringing a group of key stakeholders together to reflect on the questions. It gives you a major opportunity for dialogue.
• ·         Measuring impact is only really going to work when you have people all across the organisation bought in – including the CEO and the youth worker at the coal face. Often, youth workers are supremely unconvinced by measurement initiatives, yet can be the most evangelical if won over to the cause.
• ·         When a young person’s life is changed, it will often be down to several organisations, perhaps a school and a youth group, rather than just one. We therefore need to talk about contribution rather than attribution - collective impact and collective responsibility.

And if you want to start on this work, here is a list of questions to get your brain going…What is need? What is demand? Who is asking? What are your big aims? What are you trying to improve? What are you trying to reduce? What assumptions do you have about ways that you work? Do young people stick with you? What do they particularly stay about for?  If you are looking to change, where is the line between adapting and wholesale metamorphosis to being a new organisation? When are you no longer you? 

For more information go to: youth-impact.uk/